Downtown Los Angeles has always been one of the region's major employment centers. The heart of Downtown's employment center is the Central Business District (CBD), home to Bunker Hill, the Civic Center and portions of Chinatown, Little Tokyo, the Financial District and the Fashion District, employing more than 300,000 workers. Within each of these districts are some of the nation's largest employers.

Downtown is also home to the Flower, Produce, Toy and Seafood Markets. Most notably, Downtown is home to many federal, state, county and city facilities, including the MWD headquarters, the Ronald Reagan Building (which houses the offices of the State of California), Los Angeles City Hall, Los Angeles County Courthouse and Los Angeles Central Library.

Staples Center and the Los Angeles Convention Center are located just south of the Downtown Core, and construction is due to begin in 2005 on a 55 story hotel, theater and retail next to Staples Center.

Other employment centers in the downtown Los Angeles area include the Los Angeles Center Studios, bringing Hollywood to the downtown area with six sound stages and a 550 seat theater.

The University of Southern California (USC), one of the nation's premier private universities, is located just south of the Downtown area.

Major Properties
DRE License
# 01417450

Brokerage Services

In addition to the following 10-point marketing plan that we implement to successfully sell or lease real property, there are a few very important comments that need to be mentioned regarding our brokerage services:

Major Properties is one of the largest independent commercial, industrial and investment real estate brokerages in the Los Angeles marketplace. The current Los Angeles real estate climate is one that requires creativity and diligence to make deals happen. It is important to retain the brokerage firm that has the experience and skills necessary to locate today's buyers or lessees. With over forty years of experience, we have the talent and skills necessary to successfully market property.

Major Properties employs web access to RealQuest.com, which enables us to access all relevant data on any property in Los Angeles County. In addition, we have access to a large pool of individual and institutional investors, who are always on the lookout for new purchases.

By being one of the largest independents, we have the benefit of all the tools of the national brokerages without any of the "red tape", and as a result we can get things done quickly. We have been located in Downtown Los Angeles for the past 40 years and are very much in touch with the potential buyers, sellers, lessors and lessees for commercial/industrial real estate.

Basically, property owners and lessors hire the individuals that they have the highest degree of confidence in to market their real estate. We feel that we offer the personal dedication and commitment necessary to locate the right buyer or lessee.

Because we are boutique firm, we offer our clients the flexibility to choose additional marketing muscle not usually available with other companies. This may include special targeted mailings, newspaper advertising, open houses, etc.

Marketing Plan

1. SIGNAGE
Large, attention getting, four-color FOR SALE or FOR LEASE signs are placed on the building and/or land. Signs are positioned for maximum visibility and impact. Due to Major Properties' large proliferation of highly recognizable signs throughout greater Los Angeles, we receive many calls daily. Signage serves as a significant part of our overall marketing strategy.

2. COLOR BROCHURES
A 2-color/2-sided brochure is designed to feature a photograph of the property, and includes proximity maps and/or layouts of the land and building. The brochure also features detailed information about each property: Address, location, square footage, dimensions, zone, amenities, parking spaces, possible uses, sale price and/or lease rate, who to contact, etc.

3. DIRECT MAIL
An integral part of our marketing effort is a targeted direct mail campaign to potential buyers or users, investors, developers and the larger brokerage community. Mailings are followed up by telephone or person-to-person contact and repeated and/or modified at appropriate intervals. Our mailing lists are the most recent and are updated regularly. The combination of personal calls, letters and brochures used in this program dramatically enhances the effectiveness of our marketing plan. Active marketing is the most effective.

4. ADVERTISING
Major Properties marketing department may advertise the availability of listed property in the Los Angeles Times, the Los Angeles Business Journal, Daily News, Wall Street Journal, and/or Spanish, Korean, Chinese and Japanese foreign language newspapers.

5. WORLD WIDE WEB
Our web site includes pertinent information about our company, in addition to a section where companies and individuals can automatically e-mail us their property requirements. We also list all of our offerings on our web site. Listings include a photo and detailed information about each property.

6. "POUND THE PAVEMENT"
The individual listing agent or broker is responsible for making personal calls to the clients, users, investors, developers, etc. who are the most likely prospects for buying or leasing property. Major Properties does not simply sit back and wait for the calls to come in. Further, unlike some of our larger, better known competitors, we don't spread ourselves thin with too many listings or delegate responsibility to a new trainee.

7. IN-HOUSE PROMOTION
Advance notice and announcement information, brochures and property data sheets are provided to every salesperson on the Major Properties team.

8. COOPERATING BROKERS
Major Properties recognizes the importance of working with other brokers in Southern California. The number of prospects grows immeasurably with proper promotion to the brokerage community. As a member of the American Industrial Real Estate Association, we publish a brochure featuring each property in the A.I.R. Multiple, alerting all member brokers and agents to the availability of the property. Again, unlike some of our largest competitors, we return our fellow broker's calls promptly and treat such individuals with the utmost care and respect!

9. STATUS REPORTS
Major Properties communicates regularly with Sellers regarding our marketing activities. A thorough analysis of the entire project is performed, and recommendations for any changes in the marketing program are made. In addition, future plans are developed.

10. INTERNET & EMAIL
Perhaps the most important tool that we use to effectively market and sell our properties today is the world wide web. We post each listing with commercial/industrial real estate sites Loopnet and CoStar, in addition to the A.I.R. eMultiple. This ensures each property is exposed to thousands of real estate professionals and individuals throughout the world.

As part of our aggressive marketing program, we also email a PDF brochure of every property to over 2,500 commercial and industrial agents and brokers who work the greater Los Angeles area (and may not be members of A.I.R.). This program has proven to be very successful and many transactions have been finalized as a result.