Most people see the completed transaction. They don’t always see the years of prospecting, relationship-building, problem-solving and persistence behind it.

I recently joined Tori Nook on The Tori Nook Talk Show to discuss my path into commercial real estate and some of the lessons I’ve learned during more than two decades at Major Properties.

We talked about:

• How I transitioned from advertising sales into commercial real estate
• The years I spent walking Downtown Los Angeles and learning the market property by property
• What it takes to build lasting client relationships
• How I approach negotiations without letting emotion drive the deal
• The advice I give younger brokers entering the business today

Whether you own commercial property, work in real estate or are building a long-term professional career, I hope you find something useful in the conversation.

 Apple Podcasts: Anthony Behar: What Nobody Sees Behind Being a Top Producer

 Spotify: Anthony Behar: What Nobody Sees Behind Being a Top Producer

 YouTube: Anthony Behar: What Nobody Sees Behind Being a Top Producer

Thank you to Tori for inviting me and for the thoughtful conversation.